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Goyard, one of the most prestigious luxury brands in the world, has long been known for its exclusive designs, exceptional craftsmanship, and high-end status. Among the brand’s most sought-after collections is the Goyard Artois bag, a standout design that epitomizes the brand’s commitment to elegance, style, and practicality. The Artois line, available in various sizes such as the PM (Petite Model), MM (Medium Model), and GM (Grand Model), is particularly popular for its timeless aesthetics and versatility.
But with luxury comes a hefty price tag, and prospective buyers often find themselves wondering: *How much is a Goyard Artois bag?* More specifically, how do prices vary across regions like the USA, Paris, and the UK? And how do these prices compare to other popular Goyard models, such as the Goyard Anjou?
In this article, we will dive into the price structure of the Goyard Artois PM bag, explore how much it costs in different regions, and provide an overview of Goyard’s offerings for 2024 and 2025. Additionally, we’ll review the differences between the Goyard Artois PM, MM, and GM models, helping you make an informed decision about your next Goyard purchase.
1. Understanding the Goyard Artois PM Bag
The Goyard Artois bag was first introduced as a part of the French luxury brand’s signature collection, designed with a more structured and refined aesthetic compared to other Goyard totes like the Saint Louis or the Croisière bags. The Artois is constructed using the same famous canvas material (a blend of linen and cotton) that Goyard is known for, but it has a more polished and sophisticated design, which makes it a great choice for those seeking both style and functionality.
The PM (Petite Model) size is the smallest option in the Artois collection. It is perfect for those who want a high-end tote bag but don’t need the larger carrying capacity of the MM or GM versions. Despite its compact size, the Artois PM is incredibly functional, with a spacious interior and leather handles that provide both comfort and durability. It's ideal for a day-to-night transition and can hold everything from your daily essentials to a light jacket or tablet.
2. 2024 Goyard Price List (USA vs. Paris)
When it comes to purchasing luxury goods like the Goyard Artois PM bag, prices can vary significantly depending on where you buy it. This is often due to factors such as taxes, import duties, and regional pricing strategies. In 2024, here’s a breakdown of how the Goyard Artois PM bag is priced in different regions:
# USA
- Goyard Artois PM (USA Price): As of 2024, the price of the Goyard Artois PM bag in the United States is approximately $2,800 to $3,100. This price can fluctuate slightly depending on the specific colorway or customization options selected.
# Paris
- Goyard Artois PM (Paris Price): When purchasing the Goyard Artois PM bag in Paris, you can expect to pay around €2,500 to €2,800. This is typically a better deal due to the lack of significant import duties and the VAT refund system available to non-EU residents.
# UK
- Goyard Artois PM (UK Price): In the United Kingdom, the Artois PM is priced at approximately £2,400 to £2,700, again varying depending on the exchange rate and specific variations.
It’s important to note that prices may vary slightly due to fluctuations in exchange rates, and Goyard is known for offering a relatively consistent price structure across its retail stores. However, the general rule is that European prices tend to be lower than those in the U.S. due to taxes and import duties.
3. Is It Cheaper to Buy Goyard in Paris?

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goyard artois pm bag price - The Goyard Tote Price Guide 2025: Where to Shop for the Best